Future of Creative Industries in Indonesia Options

[firdausj]

Indonesia has a bright hidden talent in this industry .. but with very poor in marketing ....

Jakarta Sees Future for Creative Industries

Financial Times (UK); Friday, October 26, 2007
By John Aglionby

Indonesia wants to more than double the creative industries’ contribution to the national economy in the next few years through aggressive development of the country’s rich, but largely untapped, artistic traditions and cultural heritage.

Mari Pangestu, the trade minister, says the creative industries contribute about 4.75 per cent of Indonesia’s $400bn (£195b) gross domestic product.

“I think we should be able to get it up to 10 per cent,” she said. “It will take five to eight years. But we think Indonesia can have a niche [in creative industries] because of the very rich artistic capability of Indonesia and the very rich cultural heritage, as well as very high skills.”

The move is seen as an important plank in a wider, long-term strategy to diversify Indonesia’s economy away from the resource-based industries and labour-intensive manufacturing on which it now relies.

Officials trumpet the recent arrival of Royal Doulton, the British tableware and collectables manufacturer, as a sign of how overseas companies can tap into Indonesian creativity. It has a large factory near Jakarta and recently transferred 1,400 jobs to it from Britain, opening a design studio nearby.

Narinder Arora, the head of Royal Doulton in Indonesia, said the local population’s creativity was something of a hidden talent. “They’re very poor at marketing,” he said, “and they’re very shy people, but what we’ve discovered with our products is that the quality and the creativity is as good as their British counterparts.”

Longstanding uncertainty over intellectual property rights, endemic corruption and burdensome labour laws have long been regarded as brakes on investment in Indonesia.

South-east Asia’s largest economy languished in 123rd place out of 178 countries in terms of the ease of doing business in a recent World Bank ranking.

Mrs Pangestu said the drive to push investment in the creative industries would require a shake-up of government policies regarding intellectual property rights and education. But there are still those who see enormous potential in Indonesia’s initiative.

Yudhi Soerijoatmodjo, the head of a team at the British Council helping to develop Indonesia’s cultural industries, said the country had spent the past three decades focusing on securing investment in labour-intensive, low-end manufacturing rather than on product design and branding. But when it had ventured into creative industries it had found success.

Mr Yudhi said a good example was the music and related mobile phone ringtone industry. “Eighty per cent of music sales in Indonesia are now from local artists,” he said. “And bands have found they can make masses of money from just one song by making it into a mobile phone ring tone.”

Samson, a local rock band, made $1.8m from downloads last year.

The internet is also providing hitherto undreamt-of opportunities for creative Indonesians, according to Chris Kie, an Indonesian who draws the American GI Joe comic stories and designs matching action figures.

“Artists can put their work on sites ... and get noticed in a way that they couldn’t before because not many Indonesians can go abroad and showcase their talents,” he said.

The biggest impediment to success is seen as the government’s ability to abide by its promises of reform.

“The lack of co-ordination between government ministries is the big problem,” Mr Yudhi said. “If everybody can work in a co-ordinated way the challenges can be overcome because there’s a lot of buzz in the local media and society.”

Andrie Trisaksono, who started designing automated teller machines on a scrap of paper four years ago and turned a $4,000 loan into a multi-million-dollar company, said the government needed to address “economic creativity” issues.

“If they can make it easier to do business here and attract investment then our creative industries could be extraordinary,” he said.

[XxRyoChanxX]

talking about being creative

You all should check out the Indonesian kids in Deviant Art, they're very GOOD!

[ricochet]

talking about being creative

You all should check out the Indonesian kids in Deviant Art, they're very GOOD!

dun forget to copyright it...later dun blame people copy your ones (IMG:style_emoticons/default/embarassedlaugh.gif)

[XxRyoChanxX]

^ We will! lolz

here's the group DA

http://indonesia.deviantart.com/

This post has been edited by XxRyoChanxX: Oct 31 2007, 05:43 PM

[furansizuka]

Indonesian animator won best young animator in USA several days ago. Some of animators in Pixar are Indonesians. I think indo youngsters can make good fortune for their futures in animation field.

PS: ryochan, are you the member of DA too?

This post has been edited by furansizuka: Oct 29 2007, 05:40 AM

[firdausj]

Kaum Muda Jadi Pelopor: Industri Kreatif Indonesia Tembus Pasar Mancanegara
Kompas; 31 Oct-07

Bandung, Kompas - Perkembangan industri kreatif di Indonesia sebenarnya cukup menggembirakan. Bahkan, beragam industri kreatif yang digerakkan anak-anak muda Indonesia yang mengandalkan pada kreativitas telah mampu menembus pasar mancanegara.

Kenyataan ini terungkap dari kunjungan ke beberapa perusahaan yang bergerak di bidang fashion, arsitektur, dan seni yang dibangun anak-anak muda di Bandung, Selasa (30/10). Kegiatan ini rangkaian dari simposium regional Strategic Dialogue in South East Asia-Developing Creative Industry yang digelar British Council dan diikuti pengambil kebijakan dan praktisi senior pendidikan dari 10 negara.

PT Urbane Indonesia yang didirikan tahun 2004 oleh M Ridwan Kamil, misalnya, mengembangkan pembangunan kembali dan desain urban, arsitektur, arsitektur lanskap, perencanaan regional dan kawasan, serta pembangunan yang menggabungkan beragam fungsi.

Dalam rancangan kreatif para arsitektur ini, fungsi dan estetika diterapkan secara selaras. Namun, juga tetap memerhatikan masalah lingkungan hidup, masalah sosial, termasuk ekologi, dampak visual, dan peluang ekonomi. Karya-karya kreatif para arsitek muda Indonesia ini sudah merambah mancanegara, seperti di China, Timur Tengah, dan kini mengerjakan proyek di Suriah.

Salah satu proyek arsitektur yang pernah dikerjakan adalah Beijing Islamic Center Mosque, bekerja sama dengan EDAW Hongkong. Untuk master plan, misalnya Huang Pu River Regional Master Plan di Shanghai, China, bersama SOM Hongkong.

Reza A Nurtjahja dari PT Urbane Indonesia mengatakan, karya para arsitek Indonesia ini mampu menembus pasar global karena menawarkan gagasan yang tidak biasa, tetapi tetap memerhatikan kepuasan pengguna. "Yang ditawarkan harus karya yang universal, bisa diterima pasar global," kata Reza.

Menyebar ke mancanegara

Fikki C Satari dari Airplane Systm, yang bergerak di industri kreatif fashion, mengatakan, pangsa pasar fashion yang dihasilkan dari Bandung sudah menyebar ke seluruh Indonesia dan mancanegara. "Kami mengandalkan pada desain yang lahir dari ide-ide kreatif. Fashion yang dihasilkan pun jadi unik dan tidak pasaran, malah bisa jadi trendsetter," kata Fikki.

Kreativitas pun bukan berhenti pada produksi, tetapi juga dalam pemasaran. Fikki dan teman- temannya membuat toko berjalan dengan memanfaatkan bus yang didesain secara kreatif pula. Bus ini menjadi toko berjalan yang menghampiri para pembeli di banyak tempat di Bandung. Bahkan, tahun ini mereka direncanakan menambah bus untuk di luar kota Bandung.

Selain itu, pemasaran dijalankan dengan menggabungkan industri kreatif musik independen atau musik indie yang digemari generasi muda. Dengan demikian, pembeli dikenalkan dengan budaya indie untuk menyerap semangat positif dari budaya ini.

Adapun Gustaff H Iskandar dari Common Room Network Foundation mengembangkan suatu tempat di mana orang dari berbagai kalangan bisa berkumpul untuk menyajikan kreativitas mereka. Seniman bisa memamerkan kreativitas seni mereka, atau ilmuwan bisa memperkenalkan pengetahuan dan teknologi yang sedang dikembangkan.

Pengusaha-pengusaha muda yang menggerakkan industri kreatif di Bandung tersebut juga mengembangkan kegiatan-kegiatan yang mendorong semakin banyak anak muda yang berani mengembangkan diri dengan kreativitas mereka. Pendidikan di luar sekolah dikembangkan bagi anak-anak muda yang tertarik untuk mengeksplorasi diri. (ELN)

[Majapahitans]

I think Bandung youth are creative people....!

You can feel the athmosphere of youth creativity in fashion and style on the street, especially in Dago area on weekend nights.

[XxRyoChanxX]

Indonesian animator won best young animator in USA several days ago. Some of animators in Pixar are Indonesians. I think indo youngsters can make good fortune for their futures in animation field.

PS: ryochan, are you the member of DA too?

yes I am, (IMG:style_emoticons/default/biggthumpup.gif)
I'm an amature photog though, still learning, it was complicated for me at first
because I also used photoshoped with my pics, and I first didn't know how, so I taught myself and it was pretty easy.

Yes, I agree, this Generation, we got alot of creative kids (IMG:style_emoticons/default/beerchug.gif)

[XxRyoChanxX]

featured on DEVIANTART NEWS

Indonesian Treasures!
Proudly present...
Great artist with their awesome work from Indonesia

check it out>>> http://news.deviantart.com/article/35591/?...et=125#comments
(IMG:http://fc01.deviantart.com/fs19/f/2007/302/5/5/55cee929230c0c4b.jpg)
(Creative Art by : http://mangkodok.deviantart.com/)

This post has been edited by XxRyoChanxX: Nov 4 2007, 11:05 AM

[tangawizi]

Indonesia got to learn marketing strategies from the Italians.. they do it best.

[furansizuka]

^ and how do they do it, sista?

[Majapahitans]

featured on DEVIANTART NEWS

Indonesian Treasures!
Proudly present...
Great artist with their awesome work from Indonesia

check it out>>> http://news.deviantart.com/article/35591/?...et=125#comments
(IMG:http://fc01.deviantart.com/fs19/f/2007/302/5/5/55cee929230c0c4b.jpg)
(Creative Art by : http://mangkodok.deviantart.com/)

Tobbuangget, really goood.... (IMG:style_emoticons/default/biggthumpup.gif)

[firdausj]

Australian street fashion designer traces his creative roots in Bandung
Alvin Darlanika Soedarjo, The Jakarta Post, Sydney

What's happening in the underground world in Indonesia may one day take the international fashion world by storm.

At least that's how Jodia Natapradja, an Australian-born clothing and accessories designer whose parents came from Bandung, perceives growing clothing scene from the city.

"There are so many happening things in Bandung for fashion design there. It's untapped and the world has yet to see," says the 26-year-old designer for Insight 51 label, a street and surf wear brand from Sydney.

Jodia says that creative-wise, the young designers from Bandung, who establish their own distros (independent label), have much to offer to the global urban fashion scene.

The label that he works (also known as Insight) was formed 10 years ago by an Australian surfer. Then it designed only t-shirts but has now shifted into designing more dress.

The brand is similar to other surf labels, such as Quiksilver, Billabong and Ripcurl, but has an eclectic edge to its design, apparent in its t-shirts, handbags and scarves.

Insight, which target market are people from age 16 to 25, started with only 25 personnel. Now it has more than 60 people with brand presence in 40 countries. Besides the U.S. and Europe, the label has entered the Indonesian market in which it has its own domestic designers.

"I've tried to tell the people in Insight Indonesia to check out the distros rather than the big name shops. The designers for those distros have the most talent. They have an international kind of flavor," says Jodia, who visits Bandung twice a year.

Insight headquarter in Sydney supervises the blueprint from Indonesia. The Indonesian team proposes the design of apparel that they like, because "obviously they know more than we do on what will sell there," he says.

"They send their artwork to me. If they fit within our guidelines than I will approve it or tell them to make some changes."

For the Indonesian market, the label needs a conspicuous modification.

"Our clothes can become quite expensive. And for Indonesians, if they buy expensive clothes, they like to show the brand. Whereas here, a lot of customers don't like to have their Insight brand shown on their clothes."

The trend of style in Indonesia tends to be a bit slower than Australia. Sydney has a 10-week cycle. Every 10 weeks the creative artists need to come up with fresh ideas for the designs.

Despite his affection towards Bandung, Jodia reckons that Sydney is richer in inspiration for urban design rather than Indonesian cities.

"In Indonesia, there isn't a city where you can go and walk around outside. The cities is so congested, there are so many people and everything is based around a shopping mall."

Insight t-shirts, which are manufactured in China and a few in Indonesia, have starting retail price of about AUS$50 (Rp 400,000) and go higher for the clothing selection.

Its market so far is obviously Australia. But soon, Jodia says, Europe and the U.S should take over.

"Although I'm an Australian citizen, I still feel Indonesian," says Jodia at his office, which is basically a warehouse cum office space.

Nonetheless, Jodia says that living outside Indonesia has its own benefit.

"When I was living (in Indonesia) it was really hard for me to express myself. Maybe it's just the way of living. I found it hard for me to speak out or express my mind whereas here, I live in a multicultural country, your mind is already open to other things."

Jodia, a huge hip hop fan, says that he takes much inspiration such a cooperative climate, which should be developed.

A multitude of Indonesians living here who should be more of them designing stuff and bringing their cultural distinction here, he adds. "I still feel a big connection with Indonesians. I meet many of them during Idul Fitri events or Indonesian bazaars."

Meanwhile, a designer from Bandung's Distro 347, Dendy Darman, says that the unique lifestyle of the inhabitants make all the difference.

"The street visual style of Bandung derives from a myriad of perspective. We are a mix of people from different backgrounds such as skateboarders and 'indie' musicians," he says.

"It's a close-knit community so we influence each other."

Dendy, who sees himself more as having a career in the creative rather than the clothing industry, adds that compared to the style in Jakarta, Bandung's style is generally "easier to digest". "Visually, Jakarta is more avant-garde."

Dendy, who is one of five main designers for the label, says that good relations between communities of two cities, such as Jakarta and Bandung, can boost a better hybrid in fashion design.

[firdausj]

Seven steps to being creative
By Andrew Greene

Students often claim that they have no ideas, that they are not creative. There is a hint of truth to those thoughts in that we all possess different levels of creativity, just as we grow to singular heights and produce hair of varying shades and colors.

But unlike height and hair color, creativity is a trait that is not completely linked to Watson's and Crick's chain. Creativity can be nurtured and grown. It is in fact a skill, something that can be practiced and molded until it creates amazing results.

Thankfully tapping into our creativity requires just a bit of practice seasoned with a healthy dose of courage. It is not hard. At heart, we all come into this world as creative beings and merely need to rescue this ability from the common clutches of fear, self-sabotage and jealousy.

The remainder of today's column explores some ideas that have helped many of my students open up both in and out of the classroom.

Write morning pages

Julia Cameron teaches in her brilliant book The Artist's Way that the habit of writing three stream-of-consciousness pages first thing each morning is a great way of leading a creative life since it helps us overcome our internal censors.

Though not the first person to tout the benefits of journaling, Cameron brings a spiritual slant to the task that nearly turns this type of writing into a daily meditation. Morning pages have been my students' favorite technique.

Create a visual journal

Many of us are visual people. This means seeing a process or a problem is what gets our creative juices flowing. This is one reason that mind maps, a technique frequently discussed in OnWords, work so well.

A visual journal is much the same as morning pages in that it requires a commitment to keep at it. However, it differs since instead of using words, we use pictures to lay down our thoughts.

These of course can be anything from stick figures drawn by our own hands to pictures snipped from magazines and formed into collages.

There are no restrictions. Oftentimes, connections that are difficult to find through other methods magically appear after ideas are presented in a visual journal.

Go on artist dates

A second Cameron idea, artist dates, are times we schedule for us to spend time alone with ourselves. They are dates made with our inner-artists. Since we are completely on our own during artist dates, we have more of an opportunity to find and use the courage needed to truly be creative.

Cameron argues that many times the best ideas come when we are not actively thinking about anything at all.

Fail

Failure is common in any new endeavor. We must learn to embrace it and realize that each failure brings us one step closer to success.

Step out of the spin. Toeing the line keeps us from coming up with new ideas. Often we need to look at situations from new angles, before we are able to honestly investigate a challenge.

Keeping the five Ws and one H in mind as we do this is one effective way of expanding our perspectives.

Flex it

Everyday we are presented with chances to exercise our creative muscles. Stretch them, use them, build them. We want to make sure that we are doing all that we can when it comes to being more creative.

As you go through your daily life put things that you see through the five Ws and one H filter. Can you think of new ways to describe or use the items and people around you? Of course you can.

Use words old and new

If you could only use verbs and adjectives related to cooking how would you describe your boss? Create new words and new phrases. How many different ways can you say, "She's crazy?" Try to list 50.

By paying attention to the seven simple suggestions above, I hope we are all soon on the road to rediscovering our creative pasts.

Andrew Greene's personal blog can be found at http://writerinjakarta.blogspot.com

[firdausj]

Students seek creative freedom abroad
Alvin Darlanika Soedarjo, The Jakarta Post, Sydney

Studying fashion design abroad has several its advantages, but prestige -- as some people may have thought initially -- is not its best benefit. It is the freedom and desire to express themselves better, a few Indonesian students say.

"In Indonesia, we do things to please the teachers, while here we do things that can satisfy us foremost," says Sita Ayupitaloka, a senior student at Raffles College of Design and Commerce who comes from Surabaya.

In Australia, the senior student adds, "I feel that I'm not being bogged down by unnecessary pressure".

Stephanie Sentoso from Jakarta says that studying arts and crafts in South East Asian countries can be an unnecessary mind-boggling experience.

Steph, as she is called by her classmates, used to study fashion design in Singapore. There, the appreciation comes after we almost reach our breaking point, the senior student says.

"There are different attitudes between Asians and bule. In Singapore, if the teachers haven't seen you sweat, then they cannot see you making an effort," Steph says, adding that nevertheless design means using one's brain to full capacity.

In Singapore, creating good design is mandatory, she adds.

Generally, all students enrolled in their school will study for six semesters (three years) to obtain bachelor's degree or four semesters to get associate's degree. They work on developing a design idea for a collection from concept through production and marketing.

Australian teachers in general, they reckon, are more encouraging. The work that the students created, which can look trivial, can be considered as "beautiful" and "fantastic".

"If the faculty members criticize our work, they are more careful in using their words compared to people back home, who can 'poke' you straight to your heart," says Steph.

The students also raise concern also about the "dress down and cover up" bylaws that some Indonesian officials try to impose, saying that it threatens the true character of Indonesians.

Traditional Indonesian dresses such as the kebaya is supposed to be worn tightly, thus the bylaw can kill its feature, Steph reckons.

As for Indonesian style, they say that arts and crafts from home is highly appreciated by Sydneysiders whereas Indonesians kind of overlook them, they agree.

"When Australians see a wooden carving from our country, they see the value by asking about how long it took to create and where they get the inspiration for the intricate pattern," says Steph, who plans to go back to Indonesia after she graduates.

"Indonesians would say something like...oohh I think there are a lot of these in Jepara!"

Despite the nurturing climate, the students think that fashion retailers in Sydney, regardless of its multicultural consumers, offer too much of the same thing.

Milvy Linardi Lie, a freshman from Jakarta, says that many retailer here, which tend to follow the haute couture (high fashion) in New York and Paris, have collections that are less varied compared to Jakarta.

"In Indonesia, the style is also heavily influenced by what's going on in Japan," says Milvy, who previously enrolled in art schools in Malaysia and Indonesia.

"The Pasar Baru area in Jakarta still offers more quality fabrics than here, but they are not exposed enough internationally. They should be given more capital for expansion."

Indonesian fashion designers should step up in the international arena and bringing their roots to the fashion scene, says Sita, who contemplates a career in Indonesia as a fashion journalist.

The risk of being a fashion design student? "We have to be careful with the needles. All the students have to learn how to sew."