QUOTE(*SallyBowles* @ Jan 11 2007, 06:01 PM) [snapback]2643435[/snapback]
Putting clothes on a fuller body would make the clothes themselves look better and show off the details better. And also the issue is not about the fact that they're not marketing to the normal masses and therefore they don't have to appeal to them, it's much more serious than that. The issue is about not endangering the health of their models in showing off their designs. If they don't want a conventional looking body, they could show off their designs and not endanger the health of women by having them be at an unnatural and unhealthy weight for their height, and looking like they were just liberated from a nazi concentration camp. They could acheive the same effect by placing a bunch of clothes hangers on a moveable ramp along the runway. Or they could construct mannequins out of sticks and place them on a moveable ramp and get the same effect.
To be honest though, a lot of models aren't in danger. The ones who are however, get more publicity.
I'm not sure how much you know about runway, but biggest and most popular models, like Gemma Ward, Jessica Stam and even Kate Moss (most of the time) don't look unnaturally skinny. They're very thin, yes, but not to the point of emanciation, and their bodies seem to simply be built like that.
Clothing tends to look more elegant on them because the clothing flows, and there's less jiggle. Jiggle is generally always unattractive and distracting. There's also the fact that designers only make clothes for the runway in sizes 0-2, because that is the size of the mannequins. It would honestly not have the same effect if they were to put the mannequins on a ramp. They lack the general attitude of the models. A good model knows how to adapt to the feeling of the clothing she's wearing.
In the end, it's the women who endanger themselves trying to be something they're not. The problem doesn't lie with the industry necesesaraly, but the women who cannot accept the body they're born with. Could it be fueled by the industry? Possibly, but it has more to do with the self-esteem issues of women, which aren't going anywhere. If they were to embrace fuller women, will that really change anything? Not really, because in the end, people will always find something within themselves to be dissatisfied with if they look.