Fashion trend in Japan gaining popularity recently: the hime gal. It involves giant teased, curled, and bleach-blonde hair, 35 applications of mascara, and frilly princess dresses. Not like lolita, they're meant to look adult and sexy.
Example:

You can see more examples on this clothing site:
http://www.jesusdiamante.com/Hot or not?
I think they look like the Stepford Wives :/