QUOTE
Korea's brand value is estimated at US$504.3 billion, one-sixth that of Japan. In a report titled "Korea's National Brand in the Era of $20,000 Per-Capita Income" released on Wednesday, the Hyundai Research Institute says Japan’s brand value was $3,225.9 billion, and that of the U.S. $13.01 trillion as of 2006, 26 times Korea’s .
In the same year, Korea's GDP was one-fifth Japan’s and 1/14 that of the U.S. This suggests Korea's brand value does not match its economic capacity. National brand reflects the image and standing of a country as seen by other countries.
Quoting the "National Brands Index Report 2007" by Anholt-GMI, a multinational brand evaluation agency, the HRI said South Korea ranked 32nd among 38 countries surveyed in 2007, down seven notches from 2005, when it ranked 25th among 35.
Anholt-GMI evaluated and ranked countries in terms of their national brands after surveying 25,000 people around the world, asking them about their impressions of other countries' governments, culture, tourism, enterprises, national character, and immigrants from those countries.
Yoo Byung-kyu, a director at the Hyundai Research Institute, said, "Many foreigners still associate Korea with images of a colony, war and dictatorship. Violent labor disputes and demonstrations give them an image of Koreans as uncouth and wild."
The brand value of Korea’s leading conglomerate has also plummeted. According to "Top 100 Most Powerful Brands 2008" released by the Financial Times on Monday, Samsung ranked 58th, down 14 notches from 44th in 2007. Samsung's brand value was $11.87 billion, down 7 percent ($873 million) from 2007.
Samsung's brand value is lower than that of China Mobile (5th), the Industrial and Commercial Bank of China (18th), China Construction Bank (31st), and the Bank of China (32nd). Samsung's drop in ranking stands in stark contrast to the dynamic performance by Chinese enterprises, the daily said.
Korea also fell by one notch in economic size in 2007. According to the International Monetary Fund, Korea sunk to 13th place with nominal GDP of $957 billion in 2007, one notch below India. In terms of GDP, Korea ranked 11th in 2005, but it was overtaken by Russia in 2006 and by India in 2007.
(englishnews@chosun.com )
In the same year, Korea's GDP was one-fifth Japan’s and 1/14 that of the U.S. This suggests Korea's brand value does not match its economic capacity. National brand reflects the image and standing of a country as seen by other countries.
Quoting the "National Brands Index Report 2007" by Anholt-GMI, a multinational brand evaluation agency, the HRI said South Korea ranked 32nd among 38 countries surveyed in 2007, down seven notches from 2005, when it ranked 25th among 35.
Anholt-GMI evaluated and ranked countries in terms of their national brands after surveying 25,000 people around the world, asking them about their impressions of other countries' governments, culture, tourism, enterprises, national character, and immigrants from those countries.
Yoo Byung-kyu, a director at the Hyundai Research Institute, said, "Many foreigners still associate Korea with images of a colony, war and dictatorship. Violent labor disputes and demonstrations give them an image of Koreans as uncouth and wild."
The brand value of Korea’s leading conglomerate has also plummeted. According to "Top 100 Most Powerful Brands 2008" released by the Financial Times on Monday, Samsung ranked 58th, down 14 notches from 44th in 2007. Samsung's brand value was $11.87 billion, down 7 percent ($873 million) from 2007.
Samsung's brand value is lower than that of China Mobile (5th), the Industrial and Commercial Bank of China (18th), China Construction Bank (31st), and the Bank of China (32nd). Samsung's drop in ranking stands in stark contrast to the dynamic performance by Chinese enterprises, the daily said.
Korea also fell by one notch in economic size in 2007. According to the International Monetary Fund, Korea sunk to 13th place with nominal GDP of $957 billion in 2007, one notch below India. In terms of GDP, Korea ranked 11th in 2005, but it was overtaken by Russia in 2006 and by India in 2007.
(englishnews@chosun.com )
http://english.chosun.com/w21data/html/new...0804240010.html