The Straits Times: Latest News > Singapore
June 24, 2008
S'poreans biggest online spenders: survey
SINGAPOREANS and South Koreans are the region's biggest online spenders, a survey by MasterCard said on Tuesday.
Singapore online shoppers spent 770.70 US dollars (S$1,050) over a three-month period, followed by South Koreans who spent 707.50 dollars (S$967.10), the survey found.
It studied the behaviour of more than 4,000 people with bank accounts who used the Internet at least once a week, in Hong Kong, mainland China, Australia, Japan, India and Thailand as well as Singapore and South Korea.
Online shoppers in Thailand spent the least, at 406.30 dollars over the three months, while those in Japan spent 581.00 dollars, the survey said.
Shoppers in the region averaged 3.1 purchases during the period, it said.
It added that 63 per cent of survey respondents said they made purchases online. That figure was even higher in Japan and South Korea, where 83 per cent said they shopped using the Internet.
The MasterCard study said that by 2010 China's online shopping population is projected to increase to 480 million, contributing 58.6 per cent of the region's total online shopping population, up from 49.9 per cent now.
India's online shopping population is also set to increase rapidly and is poised to overtake Japan and Korea in terms of the share of over regional Internet shoppers, MasterCard said. -- AFP
Full Version: S'poreans biggest online spenders: survey
2 of the most wired countries in the world.. It corresponds i guess..
The Straits Times: Latest News > Singapore
June 26, 2008
Asia-Pacific to be largest Internet ad spender.
By Serene Luo
ASIA is experiencing an online advertising boom.
Companies in Japan, which leads the pack, are expected to spend some US$6 billion (S$8.21 billion) in online advertising in 2009.
China, another major growth market for online ads, is expected to gross about US$2.6 billion in online ads by 2010.
In Singapore, online ad revenues are also expected to triple from US$91 million in 2004, to US$256 million in 2009.
These figures were released to the press and analysts on Thursday, the first day of ad:tech Singapore, a conference about interactive and digital advertising and marketing.
Online ad spend is expected to increase in tandem with the growth of traditional media forms like television and newspapers, said media group WPP Digital's chief executive Mark Read in his keynote address.
The conference, previously held in nine other cities, was brought to Singapore this year because 'a lot of regional ad buying comes from Singapore', said Mr Paul Beckley spokesman for organiser dmg world media.
A number of fast-moving consumer goods companies' headquarters for the Asia-Pacific are also situated here, he said.
The line-up of speakers includes executives from household names such as Internet companies Google and Yahoo!, food brand Nestle, and media companies WPP and MTV.
The conference ends on Friday.
June 26, 2008
Asia-Pacific to be largest Internet ad spender.
By Serene Luo
ASIA is experiencing an online advertising boom.
Companies in Japan, which leads the pack, are expected to spend some US$6 billion (S$8.21 billion) in online advertising in 2009.
China, another major growth market for online ads, is expected to gross about US$2.6 billion in online ads by 2010.
In Singapore, online ad revenues are also expected to triple from US$91 million in 2004, to US$256 million in 2009.
These figures were released to the press and analysts on Thursday, the first day of ad:tech Singapore, a conference about interactive and digital advertising and marketing.
Online ad spend is expected to increase in tandem with the growth of traditional media forms like television and newspapers, said media group WPP Digital's chief executive Mark Read in his keynote address.
The conference, previously held in nine other cities, was brought to Singapore this year because 'a lot of regional ad buying comes from Singapore', said Mr Paul Beckley spokesman for organiser dmg world media.
A number of fast-moving consumer goods companies' headquarters for the Asia-Pacific are also situated here, he said.
The line-up of speakers includes executives from household names such as Internet companies Google and Yahoo!, food brand Nestle, and media companies WPP and MTV.
The conference ends on Friday.
Hmm...I am not surprise to know that South Koreans are rank the top online spender, but Singaporean as the top online spender is something surprising to me.
Is that why the bot spammed this forum most?
Hi all,
Need your help for a survey on online shopping habbits. Online shops are so common nowadays, and we can buy almost anything online too. So, especially for those who has plenty of personal experience with online shopping, can I get your opinion please.
Click here for survey form
Many thanks in advance!
Need your help for a survey on online shopping habbits. Online shops are so common nowadays, and we can buy almost anything online too. So, especially for those who has plenty of personal experience with online shopping, can I get your opinion please.
Click here for survey form
Many thanks in advance!
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