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Full Version: Microsoft’s Racial Flap Over Missing Brother
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ttocs
http://eurthisnthat.com/microsofts-racial-...brother-photos/
QUOTE
for quite sometime. It’s used for everything from lightening up the skin tones of people of color, to removing people of color from a chosen medium altogether.

Take, for example, a Microsoft ad intended for use in Poland. The original advertisement featured a white woman, an Asian man and a man of African descent.

The Polish version of the ads shows everybody, but the black man. He’s replaced by a white man. Perhaps somebody at Microsoft figured there are no black folks in Poland and decided to take him out, but we wouldn’t imagine there are any Asian folks either.

(Scroll down to check out and compare the two ads.)

But the kicker is whatever schlep was responsible for the “editing” forgot to remove the brotha’s hand. It just looks like the white guy is actually a black person in disguise who forgot to put make up on his hand.

“We are looking into the details of this situation,” a Microsoft representative told CNET News. “We apologize and are in the process of pulling down the image.”

After taking a look at Microsoft’s statement on its commitment to diversity, makes us wonder about their “commitment.” The company promises to, “promote and integrate diversity and inclusion at every level within our organization and in everything we do.”






Creme Femme
Hmm... they photoshopped out the black guy but not the Asian. I wonder why Asians are more accepted...
Patton
Their commitment is to market a target audience. So Black faces are banned in Poland while in the US they were among the first advertisers to show a black man/ white woman couple in order to show they are as progressive as Apple to that target audience.
FrenchVanillaNYC
QUOTE (Patton @ Aug 29 2009, 01:55 PM) *
Their commitment is to market a target audience. So Black faces are banned in Poland while in the US they were among the first advertisers to show a black man/ white woman couple in order to show they are as progressive as Apple to that target audience.


This still does not explain why the Asian face stayed there. If it was really done to target a racially monolithic demographic in Poland, wouldn't they have stuck a white face on the Asian guy too?
ClearBlueWater
The real question is "does it matter?"
Patton
QUOTE (ClearBlueWater @ Aug 31 2009, 11:19 AM) *
The real question is "does it matter?"

Well, yes action was taken and money spent. Something about Polish culture said to Microsoft remove black people. However in the internet age the whole world found out spoiling the message they were trying to send to Western consumers by using interracial and perhaps same sex couples in their advertising in America and perhaps Western Europe. Did an Apple counter advertising agent find the Polish ad? Is that what is happening when people find skin whitening ads in Asia and let British or American people know?
21JumpStreet
So what, what if the shoe was on the other foot and they got rid of the Asian instead of the black guy, would Asians make such a big racial fuss over this? I wouldn't it's just their racial preference to not include an Asian on the Microsoft package, okay? Move on with life my goodness.
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