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Dokiroimaka
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Idol Groups May Cause Downfall of 'Hallyu'
http://www.koreatimes.co.kr/www/news/art/2.../135_54690.html

It may not be an exaggeration to say that today's Korean pop charts are literally "occupied" by boy bands and girl groups such as the Wonder Girls and TVXQ, whose members are in their late teens and early 20s and dance to computerized hip-hop music.

This trend is making it harder than ever to watch sophisticated performances by middle-aged artists on the small screen particularly during primetime hours.

Lim Jin-mo, one of the country's most influential music critics, said the unbalanced exposure of singers to the media will undermine K-pop's international competitiveness and eventually devastate the country's breeding ground for young musical prodigies.

"The Korean music industry is extremely unbalanced," Lim said in an interview with The Korea Times. "Music producers, consumers and media are all liable for that.

"Producers try to make only money-making music and consumers are moved by songs produced in that fashion. Mass media positioning itself between the two have no choice but to be swayed by both."

The journalist-turned-music expert said putting this situation back on track is one of the key roles and original duties of music critics, but added there are few experts versed well enough in music to carry out the role and, even worse, their concern has mostly gone unheeded.

"The utmost value of today's music consumers in listening to music is `fun.' They no longer seek any serious messages or meanings from music as people did back in the 1980s and `90s. I'd bet this fun-oriented appetite of listeners will continue for years to come," he said.

The 50-year-old also lashed out at the media for its failure to be objective on the matter.

"The media's liability for this is higher," he said. "Its basic role should be standing balanced in the middle, as reporters do, and providing people with opportunities to learn things, in an unbiased way. But it has failed to do so and even mislead the public."

He said undue capitalism smearing the media industry as a primary reason for the malfunction.

"If they take negative positions toward a certain singer or band enjoying its heyday, their management agency might impose a sort of sanction on them, resulting in damaging their bottom line. Negative reporting is something inevitable for the media. However, I think nobody willingly runs the risk of doing so at the cost of sustaining financial losses."

Lim described music as "social air" that helps people share contemporary sentiment and thoughts with others. "But now it is no more than just a means to make money," he said.



Korean Wave: Double-Edged Sword

Korea's cultural products, particularly music and film, enjoy large popularity abroad, especially in Asia. The phenomenon is referred to as "hallyu," which means Korean cultural wave.

Capitalizing on the wave, some K-pop stars, such as Rain, the Wonder Girls and BoA, have extended their activities to other Asian countries and even the United States, the world's largest music market.

Many deem hallyu as a huge success, touting it as a key promoter of Korean culture outside the borders. But Lim said it's still too early to judge it a success.

"The Korean wave is a very proud thing in that it has brought Korean culture outside the border and made it international," he said. "But I think it still falls short of showing the genuine face of our culture. In other words, what is projected through hallyu is Korean culture sophistically modified to be familiar to foreigners."

To break into the American market, Korean musicians, including Rain and BoA, have armed themselves with fluent English-language skills and English-version songs, and have had some success, he said. "But their ultimate goal there should be standing on stage with Korean-version songs with a very Korean sound, which would be the completion of the Korean wave," he said.

His assessment of the "corporate-style management agencies" in Korea was mixed.

Such agencies have played a key role in introducing what some call the "star-making system," in which agencies pick up talented youngsters, train them for years and then "hit the market" with their songs, looks and even character doctored to be friendly to the market and consumers.

Among influential agencies using such a system are SM Entertainment, JYP and YG Entertainment. These agencies have produced most of the K-pop idols, including Rain, the Wonder Girls, BoA, Girls' Generation, TVXQ and so on.

"The Korean wave is largely attributable to the star-making system," he said. "Such a systematized process helped Korean agencies form partnerships and do business with overseas agencies, resulting in giving additional impetus to the Korean wave," Lim added.

"But it also brought about a lack of `real' musical artists.

"With financial backup and strategic marketing becoming crucial to appealing to the market, a growing number of talented people are doing their job for the favor of their agencies rather than sticking to their own way," he said. "Real musicians are endangered, while those only in pursuit of popularity are cropping up."


I actually agree with this article.

There are too much teenage~early 20's groups in K-pop chart right now.
What's up with over 20 Girl groups and another 10 Boy bands?
blackosama
maybe they should promote artists who create original, sophisticated music, instead of the cheap, flashy, fetish music produced by the corporate labels that dumb people down and turn them into metrosexuals.
EvilAsianDude
I have to disagree with this article. Lim Jin-mo is using his own bias rather than facts. He's 50 years old and probably very bitter about his age.

Kpop is undoubtedly popular all across asia. Especially amongst teens and young adults. And why is that? The fact is, manufactured teeny boybands, girlfriends, soloists and what not are the ones making money, spreading Korean culture, and building solid fan bases all across asia. Not the 50 year old greasy Trot singers who smell like ballsack sweat rubbed on onions that Mr. Lim fantasizes about.

Kpop fans all across asia are screaming and swooning at those faggy(handsome and suave if you're a girl) boybands. You do not see the same crowd swooning at Koreas middle aged Trot singers. embarassedlaugh.gif .

Lim is also on crack cocaine if he thinks Korean music in the 80s and 90s conveyed deep philosophical messages in their songs. Hes just another old timer who wishes for the better years.
Dokiroimaka
It's all about the money. These corporations have money and connection with media, they can manipulate the popularity of pop idol if they wanted to.
These with real talents are actually surviving even with this teeny idols onslaught.

I've heard Jaebum from 2PM asked for more payout then JYP decided to stage his Anti-Korean attitude then screwed him up, same thing is happening with TVXQ group right now where TVXQ members are having bad time with their company management.

Just wait and see when next financial month, these with lowest profit margin will lose their idol spot and corporation will again come up with new groups.
Pop idols don't make much money, it's the corporation makes the real cash.

I'm sick of seeing too many girls and boys bands around now days.

Because of this younger looking trends in K-pop, Korean TV shows are now full of youngsters of 18~early 20's, may be it's time for middle aged celebrities to retire or come back with better musics. I've heard couple of them did but didn't even got their chances because of too many all Girl/boy bands.
Taln
I am not sure if it’s a cyclical pattern or just part of the development process in modern music, but this is certainly nto a new issue. Nor do I believe that anything short of mounting failures or other karmic forces will change the environment that is being described. It has to run its course.

You cannot force companies to ignore what they believe is the best product for them to market, any more than you can force a person to change their taste in music. Its just not realistic. K-Pop is POPular music. Popular is defined by sales (CDs, tickets, and paraphenalia).

As much as I agree that the craze for boybands and girlbands has gone beyond the saturation point, the only way it will stop is when the public stops spending money on it. Hopefully as it wanes, something will take its place that can continue the momentum of hallyu.

My avid K-pop hypnotized friends were upset when I mentioned that my first impression of JYP was that he was the korean version of the promoters of the early 1960s in Motown. Talented, foresighted, but also unscrupulous when it came to money and people. Now a few years later, they are beginning to see what I sensed from the beginning.

Motown had its era of the new boy or girl groups every week, and eventually it morphed into a new style. And every few years a new idea takes off and everyone copies it till it dies. Disco, “hair”bands, glamrock, grunge, heavy metal, hip hop, gangsta ….. the list seems perpetual. When the craze dies down, the talented ones survive and the other try to make it with new gimmick. And promoters with no conscience eventually get what they deserve, though not always soon enough.
kaizen
I have to agree with this guy.

Kpop industry is at the point where they are just milking the fu-k out of idol groups every 3 months.

Even if it's famous, people get tired of it. Just like anything else.
Pentasori
Idol groups are what's singlehandedly driving Hallyu in many parts of the world. This critics just looks like another guy ranting about the "good ol days"
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