QUOTE (kaizen @ Apr 23 2011, 08:54 AM)
Apple is not right in the head. They sue Samsung but wants to keep maintain friendship with Samsung.http://www.mobiledia.com/news/87793.html
Of course because they are interdependent on each other.
But the way I think of this, if Samsung wants to go for the jugular veins, they can cut out Apple completely and still win. Samsung's $7.8 billion revenue from Apple is only 4 percent of Samsung's total overall sales. If Samsung loses Apple as a customer tomorrow, it will be a big blow, but it would be far from a death blow. Because Samsung also supplies all the other makers like HTC, Motorola, Nokia, etc. Apple can try to divert their components to else where, but that can't be done so easily. Japan is having their problems recovering from the nuclear disaster, while the Taiwanese do not have the economy of scale that would allow them to produce massive number of highly compacted chips and super amoled displays at cost effective prices that Samsung can. In addition in terms of memory chips and displays, Samsung is top notch, beaten by no-one. Apple would not have a choice other than Samsung who would lower their prices to Apple's competitors.
For now, I don't think both Apple and Samsung will do anything to jeopardize their relationship. That's because they're probably tied together in long term contracts which they can't break. But in the long run I think Apple will try their best (as they've always done) to not rely too much on one supplier and they will try to diversify as best as they can. Samsung on the other hand, will remember this and will plan their next defense years before it happens again (as they've always done), and they will continue to encroach on the iPhone market with the Android phones with super hardware.