don't underestimate contemporary local TV!
you are only good when you LIVE it and some artists really can. there are competitions, workshops, and several performances per week, under difficult surrounding conditions in a loud and messy studio. still, results are good - for the TALENTED. I'm not talking about stars who are on TV for their famous "sikat" families. fortunately there are others who can succeed on the "stony way".
so, something is going to happen.
of course there is a struggle between creativity and commercial habits and mechanisms. but it has started. not like some years in the past.
but they don't have this in most western TV networks. they don't even bother to employ regular artists.
here is a witty report about some success with modernizing ways of TV production:http://www.youtube.com/watch?v=HxYuO2Xf1fE
there's some "2 steps forward, 1 step back" tactics so this director couldn't continue straightly, but never won't give up, and has "infected" many others.
before you produce and sell, you need a product in actual substance. that's often forgotten, by modern music industry. they think they can make the product in the meantime of planning, advertising, selling, managing, by finding a little hole of a couple of days in their networked schedules.
but this synergy of variety shows, mall shows, soaps, and independent activity by artists is actually capable of developing "product". just it's not taken seriously enough.
the problem is, the oligarch of the network does not know how to make money and personal gain with artists who become famous and rich on their own. they support development of inhouse skills only until they are "good enough". else the artists would leave and the network loses everything.
now, indie bands.
unless they are playing exclusively for some distant rural folks under FARC regime or something, they can't disconnect from modern habits and challenges. therefor they need to follow at least some minimal guidelines of making themselves into a product, so they can become professionals and not pay for their own music with a day job.
their difficulty might become, that TV artists have massive training, rehearsing, schooling in everything. it's utterly hard to keep up with this on some independent level. talent and ideas alone won't make them money. they can find some political sponsor sometimes, but that person will always question own investment and search for the best possivle band to affiliate with.
>>lacks own songs and styles, follows foreign trends and formulas
this I think, is a bit of a red herring.
first, it is a negative killer argument. everyone who is famous has started as a kid with copying, trial and error, and then perhaps with some teacher who wouldn't teach them anything particularly fresh and new.
like with a pyramid, you need a broad mass of people doing serious music, but only a few can become unique and world famous.
filipino TV is capable of breeding a mass of artists who at least can "deliver". (or they drop out soon)
it is said that almost everyone can sing, but it is a required step to look good on TV: to know how to dress, move and talk for the camera.
from the start of internet "for everyone", it takes like 10-15 years for the upcoming generation to be really fresh and international, and not lacking or leaving out anything that is going on in the world. this does actually shape young minds in a totally positive way. especially, filipinos! I believe this is because of historic international social and communicative experience, maintaining a diaspora population, having strong diversity within the country, and going through very modern struggles in the sociopolitic system. progress is partially a matter of goodwill, but knowledge in these matters is strong. consider, that no other country had a dr. rizal who explained the mechanisms of colonial power and the ways and habits of its protagonists, to the whole mass! this means that people are less gullible by international attempts to exploit them. it went into the whole culture. just that domestic overlords understood the challenge and went into the next round of mechanisms of power.
back to the topic, most young filipinos therefor are very skilled in international communication. they are getting respect for this alone. now add talent. you can't tell them some BS and think they would be impressed.
very soon some young filipinos will become international superstars. from the good platform they already have, they can continue to develop their own music. it's just a matter of time and - some help by government! (like the US government is helping hollywood to sell internationally, and in return, affiliated media are helping political careers and elections). pres. p-noy should hurry. this is something especially he can do.
charice was mentioned. she got big respect by established music typhoons in the west. she is already one of those who could combine domestic cultural values with knowledge and "swagger" gained with use of the internet. probably she worked way too hard, and needs a bigger break. but she definitely made money and especially in the international music scene this is serious criteria. in america she learned everything about western culture and business tactics, as she had famous and established teachers. so, in her future she can do just anything, also in sectors outside of entertainment.
an upcoming local star is this girl:http://www.youtube.com/watch?v=7bsrMTdsQ1A
.. (I'm spending time on the internet and I don't know of any other filipino singer who can credibly deliver this style) http://www.youtube.com/watch?v=ed9zLG4W_nE
look at this attitude. singing is on awesome international quality. such a gig is all but easy. IMO she eats up almost each of the original singers.
so when she is good at international criteria, particular filipino musical criteria shouldn't be used to harm her career. (I say this as an interested non-filipino guy)
on TV she can do this:http://www.youtube.com/watch?v=0DddDHmpjLUhttp://www.youtube.com/watch?v=xalieQzise8
.. you wouldn't ask for a second whether she is imitating someone, because you haven't the time! - you are WATCHING!
there's like twenty people in this video, but comparing moves and attitudes, there is not doubt who is the star. (but also the boy has strong charisma)
and it's awesome funny.http://www.youtube.com/watch?v=FeEA-H0s4xc
.. for instance NO WAY german daily soap could ever deliver anything like this inhouse music production. disney would struggle hard, and deliver $hitty autotune. it is stellar on highest level. no need to bother about any original version. after this, it's past and forgotten. major waterworks here. "nakakaiyak"http://www.youtube.com/watch?v=sIat0XJBL-M
.. awesome duet singer. raw rehearsal with a hall-recorded sound always shows truth.http://www.youtube.com/watch?v=zcxgD-JObao
.. exciting and funny too, though with a little glitch. and who could do this at all and not be too embarrassing?http://www.youtube.com/watch?v=u2vURk2vqoE#t=55s
.. this 3-minute cut can compete with any international TV, so why not make for export and sell also to non-filipino viewers (=create a promotional channel like arirang)?but we must come to the REAL THING.
at first, the following is to be seen as a harvest of all the hard work that an artist invests on own development, own inititiative and entrepreneurship, own head for own style, and -- fierceness.http://www.youtube.com/watch?v=yUdSXQKlgKA
there are many songs with millions of plays, yes, but who has ever pulled 40.000 comments with an underground upload?http://www.youtube.com/watch?v=q1tS5eHIZYo...feature=related
watch how perfectly this own arrangement as well as the whole performance can deliver excitement and tension across the whole length of the song.
how powerful the chorus kicks in! I haven't even interest in checking the original because this one sounds original (though not has major studio quality).
these are mostly raw home recording uploads. on many, all instruments were played, recorded and produced by the singer herself.http://soundcloud.com/julie-anne-san-jose_...ock-multi-trackhttp://soundcloud.com/julie-anne-san-jose
finally, here we can find credible skills in MAKING music from scratch. it sounds alls seamless and harmonic, though some tracks are very experimental.
it is only a matter of time for real own compositions to come. there are already a number of original songs i.e. composed for this singer in the first place. e.g. some telebabad title songs.
in the meantime, use this soundcloud channel as an album...
listen also to "destiny" and the tracks below..
more other potential big stars:http://www.youtube.com/watch?v=mPNVA1JxApEhttp://www.youtube.com/watch?v=fYwcztBd5Rs
this girl sure can sell an MTV award party song. just still a bit young, but full package. so, someone competent in the industry please give her a serious modern song and priority training lessons!!
(plz compare how amateurish and cheap it can sound quicly, when some karaoke chick attempts that kind of song)http://www.youtube.com/watch?v=wnq6YzQJyMQ
.. another song with rita, unfortunately uploads are rare. these kids are ready for huge international production. (which would enforce a bit more discipline in some minor aspects hahaha peace..)