Japanese animation in danger
It is reported that some 60% of the world's TV cartoons are Japanese productions, including such popular series as "Pokemon" and "Dragonball."
Shuhei Kishimoto, a consulting fellow at the Research Institute of Economy, Trade and Industry, however, expresses serious misgivings about the future of this industry in "Japanese Animation Will Decline If Nothing Is Changed" (Chuo Koron).
Kishimoto exposes the exploitation of the creators of program contents, who work as subcontractors, by the television and movie companies handling the distribution of the finished products.
In order for this content business to develop into a strategic industry, he believes, fair competition must be ensured through application of the Antimonopoly Law, and an environment in which animation producers can raise capital on their own must be brought into being.
According to Kishimoto, the production companies — mostly small businesses — are not told how much the program sponsors are spending for commercials. In the case of a 30-minute animated program for terrestrial TV broadcast, they will be provided only with a budgeted amount in the 8 million yen to 12 million yen range, which is not enough to cover the production cost. They rely on royalties from the sale of related goods and proceeds from overseas distribution to break even.
There are some favorable signs on the horizon, though. The Ministry of Economy, Trade and Industry is to set up an office to look into fair trade in the media content industry in April, and major commercial banks are considering taking intellectual property into account when extending loans.
But there are many issues still to be addressed, such as the absence of provisions for intellectual property in the Trust Business Law, which is holding back the creation of fund-raising schemes. (Foreign Press Center)
April 27, 2004