DOT billboards attract AussiesTHE billboard campaign of the Department of Tourism in Australia was found to be effective in attracting interested Australian tourists to visit the Philippines.
Maria Consuelo Jones, tourism attaché to Australia, said the Philippine tourism billboards have awed a large number of Sydney train-goers largely because of their natural appeal to Australians who are ultimate lovers of the sand, surf and blue waters. Jones said an increasing number of Australians have indeed taken a keen interest in the natural wonders of the Philippines and the tourism department is hoping to capitalize on these interests.
The huge billboards have been recently put up in major train stations within the greater Sydney area as part of the department’s latest campaign to promote the Philippines as a destination for nature-lovers.
The billboards feature the white beaches, blue tropical skies and pristine waters of two of the country’s popular tourism destinations, Boracay and Palawan.
Tourism Secretary Joseph Durano said Boracay and Palawan are the focus of the billboard campaign theme to attract outbound tourists of Australia.
Durano said the image projected by the tourism billboard in Australia, featuring “Time to Discover a New Paradise,” has captivated a large number of train-goers in Metropolitan Sydney.
Jones added that the DOT-Sydney Office has set up six giant billboards in several major train stations, including the Central, Town Hall and Martin Place stations located within the Central Business District.
The billboards are also displayed in the Inner Sydney, Bondi Junction and Strathfield.
Jones said the estimated daily traffic flow in these areas is 12.5 million people.
Australia has consistently been on the top 10 list of visitor arrivals to the country. In January the Department of Tourism has recorded more than 8,500 in visitor arrivals from Australia.
Jonathan Vicente
http://www.manilatimes.net/national...060416met2.html
